Cookie policy
Last updated: October 14, 2026
1. What they are
Cookies are small files the site stores in your browser. Essential cookies are always on. Analytics and marketing cookies are on unless you reject them. Where the law requires prior acceptance, such as in the European Union, United Kingdom, Switzerland, Brazil or Quebec, they only turn on if you accept them. Your choice applies on smartally.io and app.smartally.io.
2. Essential
| Cookie | Purpose | Duration |
|---|---|---|
| sa_consent | Remembers your cookie choice. | 6 months |
| sa_region | Remembers your country or region to know if we need your acceptance before measuring. | Session |
| smartally_form, smartally_thanks | Confirm you submitted a form so we can show the thank-you page. | Minutes |
| Cloudflare Turnstile | Checks you are not a bot when you submit a form. | Session |
We also keep the campaign parameters you arrived with in your browser session. They are cleared when you close the tab.
3. Analytics
| Cookie | Purpose | Duration |
|---|---|---|
| _ga | Google Analytics: tells visits apart to measure site usage. | 2 years |
| _ga_* | Google Analytics: keeps the session state. | 2 years |
If you reject analytics, Google Analytics does not store cookies in your browser. It only receives signals without identifiers, such as a page being opened, and Google uses them to estimate visits in aggregate.
4. Marketing
| Cookie | Purpose | Duration |
|---|---|---|
| _fbp | Meta Pixel: recognizes the browser to measure ads. | 90 days |
| _fbc | Meta Pixel: stores the click on a Meta ad. | 90 days |
With these cookies on, when you submit a form we also notify Meta to measure which ads bring in contacts. If you reject them we share nothing with Meta.
5. On app.smartally.io
The platform uses the same categories and follows the choice you make on the site.
| Cookie or tool | Purpose | Category |
|---|---|---|
| Session | Keeps you signed in and protects sign-in. | Essential |
| NEXT_LOCALE | Remembers your language. | Essential |
| Screen preferences | Remember how you arranged the panels and which assistant you have open. | Essential |
| Google Analytics (_ga, _ga_*) | Measures how the platform is used. | Analytics |
| Microsoft Clarity (_clck, _clsk) | Records clicks, scrolling and session replays to find usability problems. | Analytics |
| Meta Pixel (_fbp, _fbc) | Measures which ads bring in new businesses. | Marketing |
6. How to change your choice
You can change it anytime. If you turn marketing off, we stop loading the Meta Pixel and delete its cookies. If you turn analytics off, we delete the Google Analytics cookies and it stops storing them. You can also delete cookies from your browser settings.